Common Commercial Photography Mistakes in Toronto, Mississauga, Oakville, Burlington & Hamilton that Your Company MUST Avoid

If you’re looking to hire a commercial photographer, congratulations! You’re one step closer to quality photos that represent your business and its image. That is, of course, if you hire the person or company that can actually give you top quality commercial photography that suits your needs.

Five Costly Misconceptions of Commercial Photography that You Need to Know About

  1. You can judge the quality of a photographer by his/her camera.

A good quality camera is, of course, important. But a nice camera doesn’t guarantee great photos any more than a brand new electric guitar guarantees that you’ll become the next Slash. Any great photographer will also carry a mastery of lighting, a knowledge of design, colour, psychology, body language, and more. A great photographer knows how to portray the image of your company through their photos.

  1. You believe that photographers who excel at nature or travel photography will excel at commercial portrait photography or product photos.

When you’re looking to hire someone for commercial photography, make sure they have experience in commercial photography! It might sound obvious, but far too many times I’ve seen companies hire a photographer who specialises in nature and travel photos to do commercial portrait photography for 50 employees. Knowing how to handle your subjects, and keep a similar vibe in the photos across the shoot is something that not all photographers are capable of.

  1. You think you can use the photos in any way you wish once you receive them.

You hire a photographer to take shots of you, your employees, your products or location – and then he or she hands you the files on a USB stick and they’re yours to keep, right? Unfortunately, that’s not always the case. Technically, the photographer is the owner of the photos, and different photographers charge differently when it comes to royalties. Be sure to get the details on this before the shoot, so you can be prepared.

  1. You assume your competitors can’t touch the photos.

If the commercial photography company you’re looking at also sells stock photos, be wary. Similar to the previous bullet point, you need to know who owns the rights to each and every photo the photographer takes. After all, you don’t want to invest your hard-earned money into amazing photographs, just for your competitor to snatch them up as stock photos – at a mere fraction of the cost.

  1. A cheaper photographer will save you money.

It’s true that spending less on a photographer will save you money in the short term, but it can end up costing you a lot of money in the long run. If your photos are not top quality, you’re setting yourself up to lose a business deal to one of your competitors that has invested in top quality photos. Now that’s expensive!

Our experienced photographer, Dave Merrow, has many years of experience working with companies in the Toronto, Mississauga, Oakviille, Burlington and Hamilton areas – working side by side with companies to deliver top quality photos that give a true representation of what they do and who they are. Give us a call to get a quote!

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