Why Your Company Should Invest in Commercial Portrait Photography in Toronto, Mississauga, Oakville, Burlington & Hamilton

Professional headshots are a great way to give your company a more personal touch. And although it can be a hassle, and it does cost money, commercial portrait photography is essential to the success of your business. From business cards and online profiles to the company website, professional headshots go a long way in promoting your business.

Benefits of Investing in Commercial Portrait Photography

  1. Portraying the Right Message

It’s amazing how many professionals out there have head shots that look like they’re cropped from another photo, or it doesn’t relate in any way to the business they are representing. Hiring a professional for your commercial portrait photography means that you’re getting years of expertise behind the lens. A commercial photographer can help you choose the correct style, clothing, location and more to get the best results.

  1. Uniform, Custom Content

Quality custom photos communicate your story, and can tie your marketing pieces together across the board with a uniformed look. Let’s face it: stock photos lack believability and don’t set you apart from your competitors. Unless you want to sell your company as being the cheapest, make sure your website, brochures and other marketing material scream of quality and trust.

  1. Create Desire, Communicate Quality and Foster Trust

It’s a fact: consumers believe photos. Having top quality photos of your personnel and happy customers shows potential clients what makes you different. It is important that your photos don’t look like stock photos – it must be obvious that they’re uniquely yours. Your photos should suggest, “We’re different from our competitors. Come take a look.”

  1. Get a Competitive Edge

Studies have shown that a majority of people remember photos better (and longer) than they do words. People typically ‘buy with their eyes’. Through websites and brochures, potential clients will be judging you and your services by the photos they see – high quality, properly themed photos can make all the difference between getting business (and not).

  1. Cheap Photos Cost You Money

You may be tempted to ask your neighbour who’s got a DSLR camera to take a few photos of you and your staff so you can save a few bucks. But unless he/she is a professional in commercial photography, you could lose money in the long run when the images don’t portray the feeling you’re looking for – and clients end up choosing your competitor.

  1. Represent Your ‘Digital Self’ Well

Let’s face it – a lot of work is done online these days. In fact, many companies never even meet their clients other than speaking over the phone and via email. That’s why it’s important to have a good quality photo that truly represents who you are.

Commercial Portrait Photography Doesn’t Have to Cost an Arm and a Leg

It’s true that a commercial portrait photographer doesn’t always come cheap, but high quality commercial portrait photography is the first thing your clients will see. So instead of worrying about the cost – worry about the quality. Think of it as an investment into the future of your company.

If you’re in the Toronto, Mississauga, Oakville, Burlington or Hamilton area, give us a call to get a free quote.

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